Lois Leveen

Blog

April 13, 2012

Building the Lincoln Brand

There's an article in The New York Times today about Ford's efforts to revive Lincoln as car brand.

May I suggest possible new models:
The Emancipator
The Rail Splitter
The Great Orator
The Honest Abe
and for the sports car, The Abey Baby

Any others to add to the list?
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