In America, there’s a tendency to the people from countries in the “Far
East” under one general term, “Asian.” This fails to recognize the
intricacies of each individual culture that is lumped into that one racial
category. Chinese, Japanese, Vietnamese, Korean, and other
groups categorized as Asians lose their cultural individuality. This
tendency to generalize spawns from the common stereotypes that all “Asians”
look, sound, and act alike. The inability of American society to
distinguish between the subtle differences reinforces the image of “Asians”
as perpetual foreigners, exotic and “Oriental.”
A combination of societal stereotypes of Asians result in a type of racist
love, which focuses on their cultural and physical differences as an “Oriental
property.” Often times the term “Oriental” is used to describe objects
from the Far East. American society is fascinated with Asian American
people in the same manner that they are fascinated with these objects from
the Orient. Asian American people, are thus seen as objects, and
depersonalized in the process. American society accepts the differences
of Asian people on a superficial level, seemingly receiving
Asian American culture with an open mind.
The main reasoning behind this interest taken in “Asian” culture is the
mere fact that it is different, and almost cute in a queer way. Thus
in order to maintain this interest, “Oriental” differences are exaggerated,
hence the term Orientalism. The increased importance placed on the
exotic qualities of those foreign wonders known as Asians is deceiving.
This exoticism of “Asians” seems to be genuine interest on the surface
level, but upon closer examination racist stereotypes are also motivating
factors.
Take for example the invention of the fortune cookie by white American
businessmen aiming to capitalize on the interest in Asian culture.
The fortune cookie was a product conceived to further the exotic image
of Chinese restaurants. The shape was designed to be radically and
fundamentally different from anything American, just like the “perpetually
foreign people” that the cookie was to be designed for. Even the
fortune inside of the cookie is a product of Orientalism in that it attempts
to mimic Confucian ideas and “Asian” proverbs.
The objectification of Asian women in American society as exotic, mysterious, and intriguing “Chinadolls,” is a more obvious example of exoticism and Orientalism. Racist stereotypes involving images of the passive, subservient Asian female seem exciting to American men looking seeking a partner for an intimate relationship. A sort of preference, or “love” for Asian women is formed as a result of racist stereotypes regarding the inherent hyper-sexuality of Asian women. Thus exoticism and Orientalism serve to further and reinforce racist love.