EXOTICISM AND ORIENTALISM

        In America, there’s a tendency to the people from countries in the “Far East” under one general term, “Asian.”  This fails to recognize the intricacies of each individual culture that is lumped into that one racial category.   Chinese, Japanese, Vietnamese, Korean, and other groups categorized as Asians lose their cultural individuality.  This tendency to generalize spawns from the common stereotypes that all “Asians” look, sound, and act alike.  The inability of American society to distinguish between the subtle differences reinforces the image of “Asians” as perpetual foreigners, exotic and “Oriental.”
         A combination of societal stereotypes of Asians result in a type of racist love, which focuses on their cultural and physical differences as an “Oriental property.”  Often times the term “Oriental” is used to describe objects from the Far East.  American society is fascinated with Asian American people in the same manner that they are fascinated with these objects from the Orient.  Asian American people, are thus seen as objects, and depersonalized in the process.  American society accepts the differences of    Asian people on a superficial level, seemingly receiving Asian American culture with an open mind.
        The main reasoning behind this interest taken in “Asian” culture is the mere fact that it is different, and almost cute in a queer way.  Thus in order to maintain this interest, “Oriental” differences are exaggerated, hence the term Orientalism.  The increased importance placed on the exotic qualities of those foreign wonders known as Asians is deceiving.  This exoticism of “Asians” seems to be genuine interest on the surface level, but upon closer examination racist stereotypes are also motivating factors.
        Take for example the invention of the fortune cookie by white American businessmen aiming to capitalize on the interest in Asian culture.  The fortune cookie was a product conceived to further the exotic image of Chinese restaurants.  The shape was designed to be radically and fundamentally different from anything American, just like the “perpetually foreign people” that the cookie was to be designed for.  Even the fortune inside of the cookie is a product of Orientalism in that it attempts to mimic Confucian ideas and “Asian” proverbs.


Notice how China Chow is dressed in "traditional" Oriental attire.
This reemphasizes her exotic and Oriental qualities.

        The objectification of Asian women in American society as exotic, mysterious, and intriguing “Chinadolls,” is a more obvious example of exoticism and Orientalism.  Racist stereotypes involving images of the passive, subservient Asian female seem exciting to American men looking seeking a partner for an intimate relationship.  A sort of preference, or “love” for Asian women is formed as a result of racist stereotypes regarding the inherent hyper-sexuality of Asian women.  Thus exoticism and Orientalism serve to further and reinforce racist love.

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